The easiest way to provide an Emotional Hook for your organization is through imagery. People will remember a story, an image, a emotion, a person. Long after the specific facts have slipped from their minds, these realities will linger. You need to decide as an organization what your main "Essential Story" will be. Then let the Point of Entry Video, the ideal medium, convey your message. It is the communication tool of our present time and the future. For those nonprofits where the central office does not truly expose their missions work this strategy helps the potential donor, volunteer or sought-after constituent connect to the true value and intensity of your mission and work.

The "Point of Entry" is the archetypal story that conveys the emotional essence of your work powerfully each time that story is told or viewed. The message is a composite of real people; The Executive Director, The Staff, Your Mission Benefactors, The Board, Donors, Volunteers, Community Leaders, whose lives have been changed by your organization. It gives you a fail-proof fall-back visual message that everyone on your team can always trust to successfully convey the emotional essence of your organization's fine work. Once you know your organization's Essential Story, you can use any or all of the following elements to tell it at your Point of Entry Events.

Point of Entry Video Tour lets people see your compelling work firsthand. Interspersed with compelling messages by individuals you impact. You are painting a picture as they tour your mission and its people. The passion, the importance of your mission will make the necessary emotional and intellectual hooks to stir the visitor, the donor or volunteer to engage. Heritage Video Services produces you complete library of videos for every enrolment: Your Website, Your

Donor Moves Management is a process that helps establish an honest relationship with a potential donor or potential volunteer. The first stage determining and establishing the relationship parameters. This allows the nonprofit and the constituent to determine the next stage in the relationship, either the desire to move forward or the respect of no interest. The second stage is the relationship phase. Engaging and building a relationship of giving, volunteering and advocacy. If you build, nurture and respect this phase your organization may be able to move them to the third phase "Life Commitment". Non-Profit Partners helps you setup and build this process and incorporates your Donor moves management process in parallel with your Fundraising /Development Database.

Combine these two elements together and you have a powerfull and complelling strategy that is based on developing a honest lasting relationship with your constituency.

Establish the Infrastructure to run monthly "Point of Entry" Sessions

In the process of developing the video we put in place the infastructure and process to run monthly "Point of Entry: sessions. You and your team are practiced, structured and ready to invite, inspire and motivate potential donors and volunteers to engage.

Make Your Mission and its Relevance - Live - through Video

Your organization will have professional conpelling video for your; website, youtube.com, high defination screens and projection, CD's, even podcast for iPods. How about the ability to send your story to a cellphone. They will be in lenghts of 3-minutes, 5-minutes, 15 minutes and 1-hour. Your organization will...............

Evolve Your Communication Approach to Create Awareness

Non-Profit Partners takes your organization through a effective, methodical approach to help you get the message out. Put in place the channels, the stratigies, the tools to maximize your effort.

Integrate your Point of Entry approach with your fundriasing database to leverage the human effort and technology to effectively manage your relationships for years to come.

Non-Profit Partners ............